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Magazine Sales in Panama

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Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Jul 28, 1910

FromReview and Herald, Vol. 87, No. 30.

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_Magazine Sales in Panama_

By A. J. S. B.

_A Six Months' Report—Jan. 1 to June 30, 1910_

Brother H. H. Cobban, manager of the Watchman Publishing Association, of Cristobal, Canal Zone, Panama, sends the following interesting report of the sales of the Caribbean Watchman magazine and El Centinela de la Verdad during the first six months of 1910:—
*_The Caribbean Watchman_*
MONTH COPIES VALUE
January 4,673 $166.19
February 4,757 182.67
March 5,120 198.68
April 6,337 243.53
May 7,011 263.85
June 6,829 258.39
Total 34,727 1 $1,313.31
*_El Centinela de la Verdad_*
COPIES VALUE
January 3,046 $152.30
February 2,520 126.00
March 3,230 161.50
April 3,969 198.45
May 4,100 205.00
June 2,982 149.10
Totals 19,847 $992.35
Watchman totals 34,727 1,313.31
Grand totals 54,564 $2,305.66
In explanation of the different prices at which these periodicals are sold, Brother Cobban says: “Throughout the British West Indies the Caribbean Watchman is sold for three cents a copy, but in Panama, Canal Zone, and Central America, the price is five cents a copy. El Centinela sells at five cents a copy everywhere.”
Of the success of the agents the writer says: “Brother C. N. Moulton is disposing of 500 copies of El Centinela each month in San Domingo. Brother J. B. Stuyvesant was using 300 each month in Costa Rica, but the earthquake there made it necessary to reduce his club to 100 for the present. Five hundred copies are disposed of in the city of Panama alone each month. Both of our papers depend almost entirely upon agents for their circulation. The island of Porto Rico is now being worked by Elder Wm. Steele, and our paid-up list is about 1,000 copies, after dropping nearly 1,000 names from our list in that island during May.” This is a most encouraging report, showing, as it does, the powerful effect of steady, systematic work in the circulation of our literature in periodical form. We shall look with interest for further reports from that field. A. J. S. B.