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The Value of Sample Copies

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Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Apr 8, 1909

FromReview and Herald, Vol. 86, No. 14.

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The Value of Sample Copies

The evolution of an order is often very interesting. For instance, some months ago the secretary of the Pacific Religious Liberty Association wrote to a man in Iowa, not of our faith, regarding the merits of Liberty magazine, sending sample copies. This man became deeply interested. One month ago he sent in a list of forty-five names and addresses of his friends, requesting us to mail them sample copies and a letter. This we did. Last week we received from him a letter enclosing money-order for six dollars, ordering one hundred fifty copies of Liberty for the first quarter. He says: “I will start with this number, and may be able to order more soon. Rush them forward.” It pays to mail sample copies. What are you doing with your back 'numbers? Order five to twenty copies of each issue of Liberty, Life and Health, the Signs of the Times, or the Watchman magazine, and mail them to your friends, sending by the same post a letter calling their attention to the exceptional merits of the magazine. Fifty cents will buy ten copies of any of these magazines.