Newspaper Publicity by STEMPLE WHITE

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Nov 19, 1914

Newspaper Publicity

By STEMPLE WHITE

THE greatest medium of communication today is the press. Everybody reads the newspaper. Even those who seldom read anything else look upon the newspaper as a daily necessity. In this “day of his preparation,” with the whole earth throbbing with intense activity amid the running to and fro of cosmopolitan man, the newspaper is to the world what the textbook is to the classroom.

Here in Duluth, Minn., we have learned that newspaper advertising of tent meetings is more advantageous from every point of view than folders. Instead of having our brethren scatter several thousand folders each week over a part of the city, we inserted a neat cartooned display advertisement in the daily papers about three times a week, at about the same cost as folders, which went to homes throughout the city, as well as far beyond. And this, too, further paved the way for much free publicity, as daily reports of the meetings were read far and wide.

In the Monday’s Herald we get in good reports of our Sunday night meetings at the church; and each week we see that the free church announcements in both dailies contain our full weekly program. All church elders should take advantage of this free publicity, even if no other meeting than the Sabbath school and the prayer meeting is to be announced.

A lady in Virginia, Minn., sent a marked copy of the Duluth Herald to the Catholic editor of a paper in Ackley, Iowa, and the marked article on the Sabbath question was reprinted in his paper.

By all means take advantage of this greatest medium of publicity and communication, but with it all be tactful, be conservative in all aggressiveness; don’t exaggerate, but be temperate in all things; exalt the Word of Truth; and if your articles are “cut” or “cut out,” keep sweet, and try again.

STEMPLE WHITE.