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Advertising and Mail Frauds

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Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Aug 3, 1916

FromReview and Herald, Vol. 93, No. 38.

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Advertising and Mail Frauds

— About $300,000,000 is spent yearly in the United States in newspaper advertising. This fact was brought out at the annual convention of the Associated Advertising Clubs of the World, which was recently held in Philadelphia. Advertising was placed upon a very high plane, the ideals of absolute truthfulness being held up as the only ones worthy of the support of the organization. The Associated Advertising Clubs will co-operate with the Federal Trade Commission during the coming year in the fight to stamp out mail frauds. It is computed that the people have been defrauded out of about $219,000,000 in this way.