Have You Renewed? by Editor

Review and Herald Publishing Association · Washington, D. C. · Dec 7, 1905

Have You Renewed?

By Editor

During this month, thousands of subscriptions expire, and we do not want to part company with a single one of our subscribers. We try to do all we can to prevent the necessity for this. About a month before a subscription expires, we send out a printed renewal blank, with the name, address, and date thereon, exactly as it appears on the wrapper of the paper. This shows each subscriber when his time is out, and gives opportunity for early renewal so the name may not be taken from the list.

If the renewal does not come in promptly, a letter is sent out calling attention to the failure to renew, and asking for a prompt response. In addition to this, the name is kept on the list two weeks after the expiration of the subscription, so that every one may have plenty of time.

Finally the stencil which has the name and address thereon is taken from the list, and the paper is stopped, but we keep these stencils, and send out another letter, so that if all the others have been overlooked or have failed to reach their destination, the subscriber may not fail to know why his paper has stopped.

And yet, after we have done all this, some people complain because their paper is stopped, and they are not notified! We are spending thousands of dollars every year in order to notify people of date of expiration, and we think we are doing all in this direction that any reasonable person could expect.

You can save us much of this expense and trouble if you will watch the date on your wrapper each time the paper comes, and let it remind you when it is time to renew. Will you not help us in this way?