Newspaper Publicity Profitable by J. S. Rouse

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Dec 16, 1915

Newspaper Publicity Profitable

By J. S. Rouse

THE experiment of supplying the newspapers of Missouri with articles on various topics concerning our denomination, has demonstrated that it is an effective way of reaching the public with the gospel, and also of informing them as to the progress our particular message is making. Reports about our work in the secular papers have been the means of increasing the attendance at different public meetings, and also of leading interested persons to write to the conference office for further information on the subjects presented in such reports.

During our camp meeting this past season the newspapers in the city where it was held devoted a liberal amount of space to the publication of reports. In these daily articles were given short accounts of the business proceedings, and interesting extracts of a number of the discourses presented. Our public audiences grew from the start, and we attributed the crowds largely to the publicity given the meetings.

Our worker in St. Louis has been meeting with success in having reports published in three of the large dailies there. He finds that it is profitable to supply these papers with reports, and makes the writing of these articles a regular part of his work. These papers circulate all over the State, and through the reports that are published in them our work is becoming better known, and men and women comment upon it. I think that more should be done through this agency, that the message might be hastened in its onward march. J. S. ROUSE.