The Summary by A. J. S. B.

Review and Herald Publishing Association · Washington, D. C. · May 19, 1910

The Summary

By A. J. S. B.

It is with pleasure that we report a gain in the April sales by all of our twelve union conferences. There were 44,478 more magazines sold during April than during the previous month.

To date the California Conference has ordered over seventeen thousand copies of the Temperance Instructor,—the largest number ordered thus far by any single conference. In all, nearly one hundred fifty thousand copies have been sold.

It will be noted that the California Conference disposed of six hundred fifty copies of the New-year's number of our Chinese magazine Shi Chao Pao during January, February, and March. Are there not other fields that could distribute quantities of our Chinese and Japanese magazines to good advantage?

Counting our sales month by month, the April sale of 186,253 magazines is the highest of any report for a single month thus far. A glance at the “Comparative Summary for Eleven Months” shows that the 101,050 copies of the Temperance Instructor, reported for June, 1909, represent a four-months' sale,—March, April, May, and June, 1909. Taking one fourth of this number as the actual June sales, our total sale of magazines for that month would have appeared as 172,216 copies. On that basis the August, 1909, sale of 174,136 magazines represents the highest record up to April, 1910. Our present record is, therefore, 12,117 copies higher than that of any previous month.

Brother F. F. Byington, manager of the International Publishing Association, gives the following reason for no sales having been made of our German magazine, Die Zeichen der Zeit, during April: “You will notice that the sales of Lys over Landet and Tidens Tecken show fairly well, as the editions for the second quarter were issued about the middle of April. We failed, however, to get Die Zeichen der Zeit out in time to fill any orders during April, and, inasmuch as the first quarter's supply was entirely sold during the month of March, we could not make any sales of this magazine during April. This will account for our not having reported any.” The many millions of foreigners living in the United States and Canada offer a great field for the circulation of our Japanese and Chinese magazines as well as the three just mentioned.

A. J. S. B.