A Practical Cook Book, and Why
1. BECAUSE it is up to date. 2. Because it does not go to extremes. 3. Because it discards all harmful ingredients. 4. Because it is thoroughly hygienic and common sense. 5. Because it tells how to live economically, yet well. 6. Because every recipe in it has been thoroughly tested. 7. Because it contains what every housewife wants to know. 8. Because it is adapted to all classes, rich and poor alike. 9. Because it tells what to cook for health, and how to cook it. 10. Because it tells what to feed infants, and how to cook for the sick. 11. Because its recipes call for materials most housewives have at hand. 12. Because its directions are concise, yet plain and explicit, thus wasting no time in reading. 13. Because the quantity of the ingredients is indicated by measure rather than by weight. Few housewives have scales, but all have cups and spoons. 14. Because its aim is the health and happiness of the people, and not the advertisement and sale of somebody’s manufactured goods. 15. Because, while costing only 25 and 50 cents, it contains nearly as many recipes as some books which sell for several times the price. 16. Because it is durable, being substantially bound, and is what its title indicates, a real friend in the kitchen. A splendid help for agents. Twelve editions, aggregating over 105,000 copies, already published. It is well illustrated, neatly gotten up and substantially bound in two styles: oilcloth, 50 cents; limp cloth, 25 cents. It should be sold everywhere.