Back Numbers of Periodicals and Magazines by E. M. Graham

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Nov 6, 1913

Back Numbers of Periodicals and Magazines

By E. M. Graham

It has been found that the free distribution of back numbers of periodicals and magazines to the general public is detrimental to the sale of these papers. People are more likely to read the literature they buy than that which is given them, and they value it more highly.

There are ways, however, in which the back numbers may be profitably used. There are poorhouses, hospitals, and other institutions where the poor receive care. These back numbers can be given away in such places, and will usually be gladly received, as generally speaking, there is no superabundance of reading-matter in these places. Our magazines and papers are peculiarly suited for use in such places, as they are light in weight and therefore easily handled by the feeble ones.

In some places there are prisons where gifts of reading-matter are allowed. The back numbers of our magazines and papers can be used in these places, and advantage should be taken of every such opportunity.

These back numbers can also be used in distributors in depot waiting-rooms and other public places. They may be placed on steam-boats and sailing vessels in the seaport towns.

None of our message-filled literature should be wasted. There are always ways whereby it can be profitably used, and who knows which will prosper?

E. M. GRAHAM.