The Temperance “Instructor” for 1913 by Editor

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Mar 6, 1913

The Temperance “Instructor” for 1913

By Editor

THIS issue of the Temperance Instructor more favorably impresses the public than any previous number. Nearly all say it is the climax of all the Temperance issues. Others suggest that in addition to this year’s issue being the best Temperance Annual printed, the Instructor is becoming well known, and its influence is beginning to be felt in nearly all temperance circles. A State senator writes: “Send me at once a copy of the Instructor Temperance Annual for 1913. I shall likely become a subscriber.”

As an evidence of the increasing interest of clergymen in the circulation of the Temperance Instructor, we quote the following from a pastor of a large Baptist church:—

“If you will send me a copy of the 1913 Temperance Instructor I will give it a review in our church paper, which will be worth more than the price of the paper.”

The following is illustrative of the way some of our conference tract society secretaries speak of the 1913 Temperance Instructor:—

“I want to congratulate you upon the publication of this year’s issue of the Temperance Instructor. It is one of the best things in temperance literature. Its saving influence is bound to be great. Five thousand copies, our first order, have just arrived, and they certainly look good to us. We are proud of the paper, both cover and contents. We expect to circulate these and many more during the next few weeks. Last year we placed more than 20,000 copies, and hope we can do better with this issue.

“This afternoon I presented a copy of the Temperance Instructor to a department-store manager, and took his order for 100 copies. These will be distributed among his young men. I then called upon the boys’ work director in the Central Y. M. C. A. He plans to bring the matter before the association board this month. The director’s desire is to place 1,000 copies in the hands of boys between 14 and 18 years of age. My last call this evening was at the office of the board of education. The secretary of the board, who was so favorably impressed with last year’s Temperance number, promised to give the paper special attention in the next meeting of the board, and to consider some plans for getting it into certain grades in the schools.

“The prospects are very bright in California for a larger circulation of the Temperance Instructor this year than we had last year.”—Ernest Lloyd.

Many of our bookmen appreciate this number of the Instructor. A State worker writes:—

“The Temperance Instructor was on my desk when I arrived home, and although there were other duties pressing, still the attractive cover compelled me to read it. My children had already been reading it, and the smaller ones wanted it to be read on the Sabbath. There is no doubt in my mind that it will be a most ready seller.”

Nearly every conference president in the United States and Canada has sent in strong recommendations for the Instructor. Elder A. C. Gilbert, of Saskatchewan, writes:—

“I have read the 1913 Temperance Instructor with the deepest interest, and find it is a most excellent number. It should receive the fullest support of every person in this denomination, and be given the widest possible circulation. With reading-matter so vigorous and so effective, and illustrations so striking, this Temperance number could not help but arouse an interest in the minds of the persons who read it, and who are awake to the seriousness involved in the present liquor traffic.”

Another conference president writes the Instructor as follows:— “The Temperance Instructor came just as I was leaving home, so I took a copy with me to examine critically on the train. While these annual productions have been excellent in the past, I can truthfully say that to my mind the present issue surpasses them all. The striking illustrations with their volume of forceful information make it easy to present; and the pointed, pithy contents of the paper backing the suggestions of the artist, with other commendable features of the issue, make this Temperance Annual a credit to the editor, and a blessing in the hands of the people. We are laying plans for a vigorous campaign, and while our working force is far too small to accomplish what we wish, we expect to do our best.”

Voices From Our Schools

Our school people appreciate the Instructor. Prof. O. J. Graf, of Emmanuel Missionary College, says:—

“Each succeeding number seems to be better than the former. We are already laying plans to place a large number of the Instructor in the hands of the people during our spring temperance campaign.”

“I believe the 1913 Temperance issue is the best yet. For many years I have felt the lack of material in making up a temperance lecture whenever called upon to talk on this subject, but in the Temperance Instructor for this year you have given material for a dozen lectures. I consider it one of the best efforts our people have ever made in behalf of temperance.”—J. O. Johnston.

How It Is Going

Every mail brings a large number of orders for the Temperance Instructor from all parts of the field. The tract society orders range from 100 to 5,000 copies. Individual orders scarcely ever fall under 50 copies. Over 125,000 copies were ordered out by February 25—only three weeks after the date of its issue. Let all orders be sent through the conference tract societies.

Prices

Five to forty copies, one order, one address, 5 cents each. Fifty or more copies, one order, one address, 4 cents each. Single copy, 10 cents.

The acknowledged enemies of mankind with which the nations are at war.

Greater enemies of mankind which the nations are protecting.