Advance in Review Subscription Price by Editor

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Nov 14, 1912

Advance in Review Subscription Price

By Editor

As ALL recognize, there has been a great increase in the cost of life's commodities during the last few years. The cost of production in the manufacture of books and the publication of papers has been materially affected. It seems only just and proper that in view of this large increase in the cost of production, there should be made a slight advance in the price of the REVIEW AND HERALD. This accordingly has been done. From this time forward the yearly subscription price of this paper will be advanced from $1.75 to $2. Six-month subscriptions will be one dollar, and three-month subscriptions fifty cents as formerly. This is a return to the price of the REVIEW previous to 1897, and at that period the paper had only sixteen pages, instead of twenty-four. We believe that our readers will recognize the justice of this advance. Some denominations reported a loss of thousands of dollars last year in the publication of their church journals, journals with a larger subscription list than ours, and issued at a higher price. Then, too, they carry more or less paid advertising, while our church paper receives no income from this source. We are glad, however, in this connection to call attention to the very liberal clubbing rates offered for the REVIEW and our other periodicals, announced on page 2. We believe that our people will unite with us in giving our church paper a larger circulation for the year to come than it has ever before enjoyed. We appeal especially to the many isolated believers, to whom this Week of Prayer number will be sent, to become regular subscribers. We have many excellent things in store for our readers, and no Seventh-day Adventist can afford to be without our church paper, which forms the great medium of communication between the church-members and the world-wide field.