How the Temperance “Instructor” Is Going by Editor

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Apr 4, 1912

How the Temperance “Instructor” Is Going

By Editor

On the twenty-eighth of February we began to fill orders for the 1912 Temperance Instructor. On the twenty-eighth of March 130,000 copies had been mailed out, and still the orders are coming in with a daily average of 5,000 copies.

Never before were there so many inquiries from temperance people outside of our members. This issue of the Instructor is regarded by all as the strongest and most attractive temperance publication ever put out by any temperance organization.

Our workers say, and their orders demonstrate the fact, that the 1912 Temperance Instructor sells easily. Orders are larger and are duplicated oftener this year than ever before. Some have ordered as many as three different times thus early in the season. The Massachusetts Tract Society leads in orders. This society has ordered 9,140 copies. Western Oregon follows with 7,872 copies; Northern Illinois, 5,520; Nebraska, 5,150 copies.

The present indications are that the 1912 issue will reach a circulation of 500,000 copies at an early date in the year.