The Magazine Summary by N. Z. T.

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · May 25, 1911

The Magazine Summary

By N. Z. T.

OUR summary of magazine sales for April shows an encouraging increase over the corresponding month of last year. There is, however, quite a falling off from the month of March, but there is a reason for this. Last month the new Temperance Instructor was just ready, and nearly all the conferences ordered large numbers of these. While our total loss from last month is only fifty-one thousand copies, the total order for the Temperance Instructor this month is over seventy-nine thousand less than during March. So while there is a loss in the number of Instructor sold, there is a substantial gain in the circulation of the three monthly magazines, Signs of the Times, Watchman, and Life and Health.

It is good to see the friendly attitude which our brethren and sisters show toward each of the different magazines. In making up the summary, we notice that the Atlantic Union stands at the head in the number of Signs ordered, while the Pacific Union last month used almost twice as many Watchman as Signs. We trust that this spirit may continue, and that the circulation of each of these good magazines may increase in every conference. N. Z. T.