Why the Signs Price Is Increasing
The publishers of The Signs of the Times have announced an increase of price for their paper, and in doing so have made a statement of the reasons which have led to this change. They say:— For more than a quarter of a century The Signs of the Times has been going to the world. Thousands have been led, through its influence, to live brighter, happier, purer lives. As publishers, we have put forth great efforts to broaden and deepen this influence and extend the circulation of the paper. In these efforts we have placed the price on clubs considerably below cost, thinking it would encourage our friends to use a much larger number. Thus far the loss occasioned by this plan has amounted to about forty thousand dollars. We have been thankful to know that the plan has succeeded so well, and inasmuch as The Signs of the Times is a missionary paper, we have been glad to join in the sacrifice made by its friends. The situation has now changed, however. We have just about completed the manufacture of one hundred and fifty thousand copies of “Christ’s Object Lessons” free of cost, for the assistance of our educational institutions. A donation of five thousand dollars has been made to the work in London, besides many other smaller gifts to various institutions and enterprises. For these reasons we are compelled to place the club price on The Signs of the Times on a basis that is nearer actual cost. We believe that you will agree with us that, under the circumstances, this is the only proper thing to do, and we sincerely trust that you will put forth every consistent effort to increase the circulation of our valuable pioneer paper, and thus hasten our Lord’s glorious appearing. The price of the Signs is now $1.50 per year; five or more copies to one address, 90 cents per year. The Signs has been the means of bringing the truths of this message to many homes, and we hope its sphere of influence will be extended from year to year.