To Delinquents

13%

Seventh-day Adventist Publishing Association · Battle Creek, Mich. · May 16, 1871

FromReview and Herald, Vol. 37, No. 22.

Read the full edition

To Delinquents.

Friends, judicious publishers of periodicals, whether they be religious, scientific, rural, political, or literary, are ever loth to part with their patrons. We are exceedingly loth to part with any of you. You need the benefits of the Review, and we need your liberal patronage. Come, then, and let us cheerfully perform our mutual duties, and let the mutual benefits continue.
We have enlarged and improved the Review, and do all we can to make it interesting and instructive; and we earnestly invite you to fulfill on your part. We mean, simply, that you should pay up. Yes, pay up, and pay in advance.
But there is a certain class of our readers that the circumstances demand the utmost lenity on our part. We mean those who have received the Review by the kindness of their friends, and whose time has expired. These will this week find a blue pencil mark on the margin of their paper.
And this will hereafter signify that the number of the Review that has the blue mark is the last that will be sent till the subscription is renewed. What we want is simply this, that all who see the blue mark on the margin of their paper, immediately write to have the Review continued, and send $2.00 to pay a year in advance.
But what is better, and what we recommend to all our readers, is to keep ahead of the blue mark. That is, pay a few weeks before the time of your subscription expires, and then you will never see the blue mark.
We are fully convinced that the strict pay-in-advance system cannot be kept up in any other way than to discontinue when the time is up. Our extreme indulgence has set a bad example to our patrons, and led some of them to be careless. But we design before New Year's to bring all to the strict pay-in-advance system. That is, to discontinue all subscriptions when the time is up, after giving them a fair warning by the blue mark.
PRES'T. S. D. A. P. A.