Why Signs of the Times Rejects Advertising
By Editor
The “Signs of the Times” does not have an income from advertising. It can not, consistently with its principles, accept a vast amount of advertising that is offered, some at good prices. It does not believe that it can advocate things for its readers which are not in every sense genuine and honest. It therefore must depend upon the subscription price which it receives for its income. Many journals live, not so much from their subscriptions, as from their advertising. For instance: the Delineator charges a rate of $70 per inch; Munsey’s Magazine, $42 an inch; the Woman’s Magazine, $84 an inch; McClure’s Magazine charges $30 for an inch of advertising space; and the Ladies’ Home Journal, $6 per line, or $84 per inch. The Comfort magazine has an inch rate of $70; the Woman’s Home Companion of $35; and Everybody’s $25. The Ladies’ Home Journal has a circulation of over 1,000,000.