Your ShelfYour Projects

Advertising

50%

Pacific Press Publishing Company · Oakland, California · Feb 5, 1902

FromSigns of the Times, Vol. 28, No. 6.

Read the full edition

Advertising

By Editor

Advertising.—Mr. Bryan tells us that “no advertising matter is accepted [for his paper, The Commoner] until investigation is made as to the responsibility of the advertiser, and subscribers are asked to notify me, if any advertiser attempts fraud and deception.” This is a good principle, tho rare in secular papers. From the columns of the SIGNS OF THE TIMES all known questionable advertisements are rigidly excluded, and many dollars’ worth of advertising is constantly being turned away, because questionable. With this department the editor has naught to do, save in the way of advice or suggestion. Yet we are sure that the one who has this in charge will do all in his power to exclude the advertising of all questionable things, or even good things from questionable parties. Notwithstanding this care, it has sometimes failed. We shall be glad to have our readers notify us of the failure of any advertiser to do as he has agreed. There has been one case of this, which we are investigating.