Svensk Advent Herold by George I. Butler

Seventh-day Adventist Publishing Association · Battle Creek, Mich. · Dec 30, 1873

“Svensk Advent Herold.”

By George I. Butler

THIS is the title of our new Swedish monthly, soon to be published at this Office, for the purpose of disseminating the light of truth among that nationality. In plain English it reads, “Swedish Advent Herald.” May it ever be true to its mission as a herald of light and glad tidings, to a world lying in darkness, till the morn of deliverance shall break.

It is now decided to issue this journal much the same as the Advent Tidende, that is, with a cover and in magazine form, and containing twenty-four pages of reading matter at first. Price $1.00 per year. This was the size of the Tidende when first issued. It will be noticed that this is not just as we stated in the REVIEW a few weeks since. We then expected it to be much smaller, and the price twenty-five cents per annum. Quite a number have sent in their subscriptions at that rate, and possibly some may be disappointed at this change. But after a little consideration, we think all who are interested in the truth to be advocated by this journal will be better pleased to have it commence as now proposed than they would if smaller. The impression upon the reading public will be better. The notices of the press will be more favorable. The variety of matter will be much greater, and the good that will be accomplished by it will be increased. In short, it will show that we have more faith in our work every way. All who have sent in their names already will receive it, and we do not doubt their readiness to send in what the additional price will make necessary.

Bro. Chas. Carlstedt, of Chicago, a native Swede, and a teacher in that tongue, has removed to this place to take charge of the literary work connected with it. We are much pleased with him, and we trust he may see much accomplished among his people.

The first number will probably be issued not far from the middle of January. We do not expect it will be self-supporting at first. But the time has come for us to strike out in earnest in the fulfillment of our mission, that “nations, kindreds, tongues, and peoples,” shall be enlightened with rays of truth. It will not be long before journals in German and French will also be going forth from our Office. This work will not stop. It is soon to go forth with power. Our people will want to contribute toward a fund sufficient to help forward this enterprise among the Swedes everywhere. (See Bro. White’s appeal for $2500 for this object in The Missionary for January.) This journal must be sent to many poor families not able to subscribe, and introduced to many yet unacquainted with our views. We hope our Scandinavian brethren will respond to this call liberally. And we know we can depend on our American brethren to help forward in the good work. Let our people everywhere seek to introduce this monthly among Swedes of their acquaintance. Send in the names of honest, candid persons, from all directions, and this new herald of truth shall be returned to you. GEO. I. BUTLER.

Battle Creek, Mich., Dec. 28, 1873.