What It Costs to Support Rum
It costs men to support the rum business—an awful price. Many liquor dealers do not stop to think of this. Other intelligent ones do. The sad thing is that they do not recoil in horror from the awful business. The sordid love of money holds them. The following is from a paper read by one of the delegates to a meeting of the state liquor dealers of Ohio, held in Wirthwein Hall, Columbus. The subject of the paper was “How to Build Up the Saloon Business”: “The success of our business is dependent largely upon the creation of appetite for drink. Men who drink liquor, like others, will die, and if there is no new appetite created, our counters will be empty, as will be our coffers. “The open field for the creation of appetite is among the boys. After men are grown and their habits are formed, they rarely ever change in this regard. It will be needful, therefore, that missionary work be done among the boys; and I make the suggestion, gentlemen, that nickels expended in treats to the boys now will return in dollars to your tills after the appetite has been formed. Above all things create appetite.”