Churches and Scientific Advertising
The advertising proposed, if honestly conducted, should lead to the reformation of some of the best of our churches, because it would disclose to the world their hollowness and lack of spirituality. So, too, there is reason to believe that the churches which have the real goods to show would make headway in estimation and usefulness by bringing to their aid the appeal which lies in up-to-date scientific advertising. It would be worth while, perhaps, to test such advertising a few weeks till the novelty wears away. The people would find in many cases that the flamboyant and display advertising was the principal thing. It is well for a church to announce its services in a dignified, proper way. The announcements ought always to state the truth. But the church can not stoop to the policies of the world or yield herself to its methods without loss of power. The mightiest advertisement a church can have is a minister who will from a full heart preach Christ and His truth without compromise, aided by a congregation whose lives are exponents of the Gospel. Lift Christ up; He will draw.