A Confidential Chat with Our Subscribers
By Editor
Last week we called your attention to the fact that we were about to issue a monthly SIGNS OF THE TIMES in magazine form, containing forty-eight pages and illuminated cover, and that this would be published entirely independent of the weekly SIGNS. We were not quite satisfied with this arrangement, for from the very first we felt that our regular subscribers ought to have the privilege of reading this monthly number, but we did not see how this could be arranged without increasing the subscription price very materially; and this we did not want to do. But in counsel over the matter a happy thought came to us which has helped solve the problem and enable us to furnish this monthly magazine to all our regular subscribers without extra charge. The plan is this:- At the beginning of each month, issue the SIGNS OF THE TIMES as a forty-eight-page magazine, with cover, exactly in harmony with the announcement already made.
- Each following week in the month issue a number of the SIGNS in the same form, without cover, containing sixteen pages.
- Furnish both the monthly magazine and the weekly numbers to all our subscribers at the same price they are now paying for the sixteen-page paper.
- Also furnish the monthly magazine and the weekly numbers in clubs at the same rates as at present. In this way there will be no change in our subscription price, and all our regular subscribers will receive the monthly magazine as well as the weekly.
- The regular subscription price of the monthly magazine and the weekly issues will be $1.50 per year.
- If any should want to subscribe for the monthly magazine without the weekly issues, they can do so at the following rates:
- Three months’ subscriptions for the monthly . . . . . . . . . . . . . . . $0.25
- Six months’ subscriptions for the monthly . . . . . . . . . . . . . . . . . .50
- Yearly subscription for monthly . . . . . . . . . . . . . . . . . . . . . . . . . .1.00
The retail price of the monthly magazine will be ten cents per copy. To regular agents and in clubs, the MONTHLY will be furnished at the following rates: Each.- 5 to 25 copies, one address, . . . . . $0.05
- 25 to 500 copies, one address . . . . . .04
- 500 to 1,000 copies, one address . . . .03½
Special rates on larger orders. With this plan agents can be supplied with the monthly edition independent from the weekly. This change in the form of the SIGNS will be made beginning with the August number, and the only essential difference our subscribers will notice will be in the size of the page. We feel confident that this plan will meet with the hearty approval of a large majority of our subscribers. We might state that the special monthly issue will be divided into departments, covering about the same ground as at the present; but there will be some leading topic in each number. For instance, the leading theme in the August number will be the extensive preparations for war that are being made by the various nations, the building of mammoth battle-ships, and the expenditure of a vast amount of money. Taking these things all together they are truly alarming. The leading theme of the September number will be the increase of destructive insects, etc., as spoken of in the prophecy of Joel. Millions of dollars are being expended by the United States Government and the various states in trying to combat these pests. We have some astounding facts and figures along that line. The October number will be on the subject of finance, the heaping together of riches, etc. Here we shall present a formidable array of figures. Not only will facts and figures be given concerning these matters which will be very striking and intensely interesting, but attention will be called to the bearing they have on the fulfilment of prophecy. We trust that as a result of this change we shall not only be able to retain all our present subscribers, but add many more to our large family. To this end we would ask our friends to call attention to this change and to the feast of good things which awaits all our subscribers. Subscriptions can be sent thru our various agencies, or direct to the SIGNS OF THE TIMES, Mountain View, Cal.
C. H. JONES, Circulation Mgr.