A BLUE cross on this paragraph signifies that it is impossible for us to tell whether you have yourself consented to receive the paper, or whether some friend has had it sent to you without your sanction. Therefore we violate Postal Law if we send it to you without pre-paying postage. If you wish the SIGNS continued to your address drop us a postal card to that effect, otherwise it will be discontinued from this number. Read article on Postal Law on page 36, number 5, of the SIGNS, and you will understand our situation.
We hope no one will send in names for the SIGNS without distinctly stating in every instance that the parties have themselves consented to receive the paper and pay the postage.
If any disregard this it will only make extra trouble, as the letters will have to be returned.