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Magazines an Opening Wedge

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Review and Herald Publishing Association · Takoma Park, Washington, D. C. · Aug 22, 1912

FromReview and Herald, Vol. 89, No. 34.

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Magazines an Opening Wedge

By D. W. Reavis

ONE of our periodical workers sends in the following very interesting report, which demonstrates the value of our periodicals in opening the way for our large books:—
"I called at an elegant house, and a servant came to the door. By her I sent my card, on which my work is explained, and a copy of each of my magazines to the lady of the house. Within a few minutes she came down, bringing the magazines with her. She desired to know more about them. I talked with her at the door, and explained briefly the magazines and our work. She bought two copies. I then showed her 'Great Controversy,' and she gave me an order for the three-dollar binding, which I delivered the next day.
"Two weeks later I received a letter from this woman in which she expressed regret that she had not taken the best binding, and spoke of her desire to subscribe for the Protestant Magazine. I replied, offering to send her the Protestant Magazine free for one year, if she would take a full morocco 'Great Controversy' at five dollars, in addition to the three-dollar binding she had purchased of me. She promptly accepted my offer, and requested me to call at once with the book, prepared to answer many questions she desired to ask. I took her a full morocco 'Great Controversy' the next day, and answered her questions from the Bible.
"Before I left, I asked her what it was that interested her in the first place, and prompted her to come down-stairs when I called with the magazines. She replied it was the title of Liberty,—the words, 'A Magazine of Religious Freedom,'—that interested her. Being a Christian Scientist and interested in religious matters, she desired to know more about the magazine bearing this striking title.
"Our magazines are 'an entering wedge' for the work in cities and towns. My experiences have fully demonstrated this fact. Had I tried to sell this woman my book at first, the effort would have been a failure. I am thankful the Lord goes before his workers, and leads them into the homes of the people, and qualifies them to meet the demands under all circumstances."
D. W. REAVIS.