Temperance Opportunists by Editor

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Jun 25, 1914

Temperance Opportunists

By Editor

THAT is what we ought to be; ready at all times to enter the field and strike a blow for that grand old cause. This involves our being prepared for the opportunity. It is not ours to create the opportunities, for they are being multiplied more rapidly than we can meet them, but it is for us to step in every time it is possible and do what we can. Here is the opportunity of national importance and almost nation-wide, and here is the ammunition,—the special Temperance number of the Signs. Of course it will be given the widest use in the conference wherein the issue is to be met this year, and will doubtless play a big part in the campaigns there, but one good look at the paper will convince any one that it will make good ammunition for any locality. The price, too, will go a long way in giving it a wide circulation.

The matter it contains will be new and fresh, right from our best writers and from those in the front of the temperance battle. It will have convincing facts and figures for the producer, showing him a better way; lessons for the retailer, picturing his business, position, and influence in their true light; and words of help and courage for the consumer, and his family and home. The voter, too, the most important of all, will clearly see his way, and can intelligently cast his influence where it will make for good government, good men, and good homes. The illustrations will be new and original, and a pleasing and appropriate variety.

This special number of the Signs is in response to an action of the committees of the General and North American Division Conferences in recent session in Loma Linda, Cal., and you can rest assured that no efforts will be spared by our publishing house on the coast to make this the best and most effectual temperance document that has ever been issued.

There will be sixteen full regular pages, and it will retail for five cents a copy. Prices to tract societies and agents, two and one-half cents each, in quantities. Orders can be placed now, as the papers will be ready for mailing about July 1.

BE AN OPPORTUNIST!