p. 19 | One Hundred Typical Periodicals

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Aug 10, 1916

One Hundred Typical Periodicals

At the beginning of the present year there were 24,500 newspapers published regularly in the United States, representing thirty-three languages. . . .

A recent pamphlet issued by the National Periodical Association gives the following summary of the money value represented by one hundred typical weekly, semimonthly, and monthly magazines:—

Aggregate circulation, 30,803,000 copies per issue.

Total subscriptions, $47,614,000 per annum.

These publications contain 17,673,302 agate lines of advertising, for which the advertisers pay the gross sum of $37,207,483.

This shows that the total gross revenue of one hundred typical publications received from subscriptions and advertisers amounts to $84,821,483 per annum. . . .

It may not be without interest to consider for a moment what enormous quantities of paper are required for the physical production of a modern magazine. For this purpose let us take the case of a typical weekly paper, the Saturday Evening Post.

Assuming that the average weight of this publication is twelve ounces per copy, and that the weekly edition is 2,000,000 copies, we find that no less than 750 tons of paper are required for this publication every week, or more than 120 tons every working day in the year.—Paragrafs.