p. 19 | The Summary by A. J. S. B.

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Jul 21, 1910

The Summary

By A. J. S. B.

THE average monthly sale of our ten-cent magazines during the eighteen months reported in the “Comparative Summary” was 127,726 copies.

WORD received from the periodical department of the Pacific Press states that 30,000 copies of the June Signs Monthly were sold by June 12.

ALTHOUGH this is only our thirteenth summary, we are glad to be able to present, through the courtesy of our publishing houses, a “Comparative Summary for Eighteen Months,” beginning with January, 1909.

THE June sales exceed those made in May by 14,149 copies. Owing to the tremendous sale of the Temperance Instructor during April, however, April still remains the banner month for magazine sales thus far during 1910.

It is gratifying to note that 17,286 more of our ten-cent magazines were sold during June, 1910, than during the same month last year. A further glance at the “Comparative Summary” will show a decided growth in the circulation of five of the magazines, as compared with one year ago. One of them, in fact, has practically doubled its circulation during the year.

In the present “Comparative Summary” certain lump sales previously reported in one item have been distributed to the months in which they were actually made. For instance, the 14,738 copies of the Dominion Sentinel, credited to March, were actually made during January, February, and March, though not reported until March. In order to keep the records of our American and Canadian magazines by themselves, the sales of our foreign magazines and periodicals have been eliminated from the “Comparative Summary.” It is planned to report the sales of our foreign periodicals by themselves, along with other miscellaneous denominational periodicals, the retail prices of which are under ten cents.

FOLLOWING is a list of the union conferences showing the largest gains in the June sales over those made the previous month: (1) Central Union, 6,080 copies; (2) Columbia Union, 4,036; (3) Lake Union, 3,714; (4) Northern Union, 3,641; (5) Canadian Union, 2,319; (6) Atlantic Union, 1,685; (7) Southern Union, 740; (8) Western Canadian Union, 575; (9) Southwestern Union, 556; (10) North Pacific Union, 215; (11) Southeastern Union, a loss of 2,358; (12) Pacific Union, a loss of 3,007. The union conferences showing the largest number of magazines sold during the month of June are as follows: (1) Columbia Union, 28,705 copies; (2) Lake Union, 27,807; (3) Northern Union, 18,969; (4) Central Union, 18,706; (5) Atlantic Union, 18,247; (6) Pacific Union, 17,733; (7) North Pacific Union, 14,950; (8) Southwestern Union, 7,596; (9) Southern Union, 6,801; (10) Southeastern Union, 6,330; (11) Canadian Union, 4,360; (12) Western Canadian Union, 3,596. It will be noticed that only two union conferences show a loss in magazine sales, as compared with May. Also some of the smaller union conferences show the largest per cent of gain over the previous month’s record.

A. J. S. B.