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The Summary

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Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Aug 25, 1910

FromReview and Herald, Vol. 87, No. 34.

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The Summary

By A. J. S. B.

AT no time since July, 1909, has the Signs Monthly enjoyed so large a sale as last month.
THE present summary shows the largest monthly sale of our ten-cent magazines yet recorded,—222,146 copies.
THE July sales exceed those made in June by 35,860 copies. As compared with the July, 1909, sales, the gain is 59,216.
WE are pleased with the high Liberty sales record maintained since April. It will be remembered that the mailing time for these quarterly magazines usually affects materially the monthly report.
THE total sales of our foreign ten-cent magazines,—Lys over Landet, Tidens Tecken, and Zeichen der Zeit,—last month amounted to 21,194 copies, a gain of 4,744 copies over the 16,450 sold during April, which was the largest previous sale.
THE manager of the Review and Herald periodical department informs us that through an oversight, their clerks failed to report the sale of 27,274 copies of the Temperance number of the Youth's Instructor made during March, April, May, June, and July. In our Comparative Summary we have accordingly distributed these sales to the five months mentioned. Please destroy all previous Comparative Summaries, using only the one which accompanies this report.
SOME excellent records are being made by our agents now in the field in quest of scholarships. Note the results of their July work especially in the increased sales of the first four magazines.
THE publishers of the Watchman have reason to feel encouraged over the largest month's sales ever made of that magazine, 37,234 copies,—a gain of 21,352 over the July sales last year. Brother R. Hook, manager of the Southern Publishing Association, writes: “We feel rather proud of this showing, but believe the August summary will go far ahead of it.”
SEVEN of the magazines show a decided gain, the list being as follows: (1) Tidens Tecken, 11,801 more copies sold than during June; (2) the Watchman, 10,672; (3) the Signs Monthly, 10,183; (4) Life and Health, 8,413; (5) Liberty, 5,488; (6) Zeichen der Zeit, 5,396; (7) Lys over Landet, 267; (8) the Temperance Instructor, a loss of 3,164; (9) the Protestant Magazine, a loss of 14,603 copies. It is but natural to look for somewhat of a decrease in the sales of the Temperance Instructor, and the drop in Protestant Magazine sales is due to the fact that the mailing list sales were included in the June report.
FOLLOWING is a list of the union conferences, showing the largest gains in the July sales over those made the previous month: (1) Atlantic Union Conference, 6,526; (2) Columbia Union Conference, 5,998; (3) North Pacific Union Conference, 5,144; (4) Northern Union Conference, 5,142; (5) Central Union Conference, 3,715; (6) Western Canadian Union Conference, 3,161; (7) Southeastern Union Conference, 1,801; (8) Southwestern Union Conference, 1,184; (9) Southern Union Conference, 1,176; (10) Canadian Union Conference, a loss of 1,259; (11) Pacific Union Conference, a loss of 1,032; (12) Lake Union Conference, a loss of 461.
BROTHER F. F. BYINGTON, manager of the International Publishing Association, gives the following reason for the large increase in the sale of our Swedish magazine, Tidens Tecken: “The cause of this is that we have taken special pains to get up a nice issue, along the lines of health and temperance. We have advertised this number quite extensively, and have printed 15,000 copies, which are nearly all sold.” Speaking of the financial success of these magazines, he says: “In closing up our books for the business year, ending June 30, we find that each of our magazines has to its credit a substantial gain. We think this is pretty good for a start.”
THE union conferences showing the largest number of magazines sold during the month of July are as follows: (1) Columbia Union Conference, 33,805; (2) Lake Union Conference, 27,346; (3) Atlantic Union Conference, 24,773; (4) Central Union Conference, 22,420; (5) Northern Union Conference, 24,111; (6) North Pacific Union Conference, 19,894; (7) Pacific Union Conference, 16,701; (8) Southwestern Union Conference, 8,780; (9) Southeastern Union Conference, 8,131; (10) Southern Union Conference, 7,977; (11) Western Canadian Union Conference, 6,757; (12) Canadian Union Conference, 2,001. It will be noticed that only three union conferences show a loss, as compared with June.
A. J. S. B.