p. 18 | The Ten-Cent Magazines by E. R. P.

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Apr 15, 1909

The Ten-Cent Magazines

By E. R. P.

It is very encouraging to note the progress being made in the sale of our new ten-cent magazines. One year ago, during the month of March, 1908, there were only two of these magazines,—Life and Health and Liberty,—of which fifty thousand copies were sold during the month. These two magazines still stand at practically the same figure for the month of March, 1909; but at the same time, the circulation of the ten-cent magazines has been greatly increased; for the Signs of the Times Monthly and Watchman have both entered the field during the past year, and the Youth's Instructor has issued a ten-cent Temperance number.

The sale of all these magazines for the month of March, 1909, reached a total of one hundred seventy-five thousand copies, a gain of two hundred fifty per cent over the corresponding month last year.

It is with great satisfaction that we see both the Signs and the Watchman starting off prosperously in this new form; and it is with even greater satisfaction and thanksgiving that we see a new line of Christian endeavor being established which promises to be as successful as the subscription book work.

The hard problem of how to sell our periodicals in America is thus being solved. The work appears to be self-supporting and entirely satisfactory to agents. It seems probable that these ten-cent magazines will be the means by which our workers will reach successfully the great cities, where the work has been very expensive, and has been surrounded with almost insurmountable difficulties. May the good work go on with power. E. R. P.