p. 16 | A Newspaper Insert by K. C. Russell

Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · May 4, 1911

A Newspaper Insert

By K. C. Russell

A New Line of Work for Our Churches

The Religious Liberty Department recently prepared a four-page document, somewhat larger than the weekly Signs of the Times, filled with live, up-to-date matter on the principles of religious liberty. It is designed that this document, which is to be furnished in quantities at nominal cost, will be used as an insert for local and weekly newspapers, and that by this means millions of readers may be made acquainted with the principles held by Seventh-day Adventists. We are glad to report at this time that the plan for its use is meeting with success.

The plan is to have our people who reside in communities where weekly newspapers are published, arrange with the publishers to enclose copies of the insert in each paper of certain issues.

Arranging With the Publishers

In beginning this work in your community, we recommend that the church select some member who is well qualified to interview the publishers advantageously, taking with him a copy of the insert. Without doubt your publisher, especially if he is friendly to us and the principles contained in the insert, will enclose it free of charge; or it may be necessary to pay him a nominal sum therefor.

Prices of the Insert

NO.	PER 1,000
1,000	$7.45
2,500	5.95
5,000	5.40
7,500	5.20
10,000	5.05
15,000	4.85
20,000	4.75
30,000	4.60
40,000 to 100,000	4.50

The expense in addition to the bare cost of the insert should be met by the local church. It will not require much argument to convince you that money invested in an enterprise of this character will bring great results, at least in so far as providing an opportunity for readers to become acquainted with our work.

The insert being printed on good paper and well illustrated, those who receive a copy of it will wish to preserve it for future reference. The latest picture of the United States Supreme Court will doubtless be greatly prized by many persons.

Special Instructions

You will note that the sample copies of this document are printed without any heading. The space is reserved for the name and date of the paper in which it is to be inserted. When you have secured your publisher's consent, ascertain the date and volume number of the issue in which the document will be inserted, then send the name of the paper, volume, number, and date, with your order for the number of copies desired. The order should be sent in at least one month before the date of the paper in which the insert will be used.

Another Important Use of the Insert

Besides using it as an insert for local papers, this document can also be profitably used freely for campaign purposes in cities and towns where any agitation on the subject of Sunday legislation may arise. The space at the top of the first page would then be used for some heading that would be adapted to the particular locality where it is to be used. For instance, it could be called The Herald of Freedom, or any other appropriate name.

Report to Us

Please report to us your experiences with publishers in connection with this work.

All orders and remittances should be addressed to the Foreign Mission Seminary, Takoma Park, Washington, D. C., where the insert will be published.

K. C. RUSSELL,

Sec. Religious Liberty Assn.