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The Magazine Summary

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Review and Herald Publishing Association · Takoma Park Station, Washington, D. C. · Apr 20, 1911

FromReview and Herald, Vol. 88, No. 16.

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The Magazine Summary

By A. J. S. B.

The March sale of 244,003 magazines is the largest on record, being 21,857 copies more than the highest previous record of 222,146 copies, sold during July, 1910.
We are pleased to report a total increase of 7,331 copies in the combined sale of Life and Health, the Signs Monthly, and the Watchman, as compared with the previous month.
The great increase in the present report is largely due to the sale of 146,801 copies of the new and beautiful Temperance number of the Youth's Instructor. A splendid month's sale indeed!
By consulting the comparative summary at the close of this report, it will be seen that during the past twenty-seven months 3,616,036 of our ten-cent magazines have been sold, an average of 133,927¼ copies a month.
The Pacific Union Conference ordered 26,670 copies of the Temperance Instructor last month, 16,226 copies being called for by the Southern California Conference. The Lake Union Conference ordered 20,418 copies, the Columbia Union Conference, 18,841, and the Northern Union Conference 14,096 copies during the same month.
The following list of union conferences shows the agents' sales, also the average sale for each member: (1) Southeastern Union, 10,217 copies, or 4 9-10 copies a member; (2) Southern Union, 8,252, or 4 7-10 a member; (3) Columbia Union, 29,395, or 4 1-3 a member; (4) Pacific Union, 32,761, or 4 a member; (5) Canadian Union, 3,880, or 3 9-10 a member; (6) Western Canadian Union, 4,600, or 3 3-4 a member; (7) Atlantic Union, 18,487, or 3 1-3 a member; (8) Northern Union, 19,058, or 3 a member; (9) North Pacific Union, 17,758, or 2 4-5 a member; (10) Lake Union, 29,531, or 2 3-10 a member; (11) Southwestern Union, 11,189, or 2 1-4 a member; (12) Central Union, 15,390, or 1 1-2 a member. In round numbers, our 67,336 members in the United States and Canada circulated 3 2-5 copies each during March. A. J. S. B.