When to Send Review Announcements
By Editor
ANNOUNCEMENTS to appear in the REVIEW should be forwarded in time to reach us not later than the Thursday preceding the date of the issue for which they are intended. Frequently some announcement accompanied by a request to insert it in the “next issue” reaches us Friday or even Sunday, when it could not be inserted without tearing apart and making over pages that are all made up and ready for the press. This would involve much extra trouble and delay. Perhaps even then it might be done if it concerned only the editors, for editors are unusually accommodating; but the editors do not have control of the machinery of this large Office, and it does not belong to them to say when the typesetting machines or the presses shall do work on the Review. The setting up and printing of this paper is only one item in the weekly work of this large publishing house, and in order that this work may be done to the best advantage and profit, it must be done systematically, and the editors and every one else must accommodate themselves to the established system. So if your announcement does not appear in “the next issue” as you had designed, you may know it was not an editorial whim that delayed it, but simply the fact that it was not sent soon enough to connect with the schedule of that “next issue.” Due allowance must, of course, be made for time consumed in transit and in handling the mails at the post-offices.