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Successful Canvassing

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Seventh-day Adventist Publishing Association · Battle Creek, Mich. · Aug 26, 1902

FromReview and Herald, Vol. 79, No. 34.

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Successful Canvassing

A successful solicitor for subscriptions to an enterprising publication gives the following as the principal essentials to successful canvassing:—
“First and foremost, faith in, and enthusiasm for, the magazine you represent.
“It pays to make friends. Be cheerful. Show people that you enjoy your work, and make them enjoy it too.
“Don’t be too insistent.
“Be business-like. . . . Say the thing that will tell, in the briefest possible way. One thing I wish to emphasize: don’t plead your need of the money, or any other personal reason to induce people to subscribe. You do your work an injustice by such methods.
“The successful canvasser does not learn any stereotyped formula. Vary the conversation to suit the individual. No two subscribers can be approached in the same way.
“The successful canvasser wastes no time. The day’s work, route, etc., should be carefully planned the night before.”
These are good suggestions, and when coupled with the principles of righteousness, a love for the truth and the salvation of souls, there can be only success in the placing of our books that contain the message for this time in the homes of the people.