p. 152 | A New Paper by James White

Seventh-day Adventist Publishing Association · Battle Creek, Mich. · Apr 21, 1874

A New Paper

By James White

TO BE PUBLISHED ON THE PACIFIC COAST.

We propose to publish a paper in the State of California, when we shall receive sufficient encouragement, with half as many pages, the same size of the REVIEW AND HERALD, to be devoted to the advocacy of the doctrines of Seventh-day Adventists, and the building up of the cause in the Pacific States and Territories. And we cannot depend upon the comparatively few friends in this new field to sustain the enterprise. Neither will it do to trust to a paying list of subscribers to support the paper for the first year.

Although the prices of periodicals printed on the Pacific coast are fully double those printed east of the Plains, yet we propose to publish four thousand copies weekly for one year for $5200, which would be $100 for each issue of four thousand copies. Or we will give our services toward the enterprise, if the friends of the cause will meet other expenses, which shall be according to our economical manner of doing business for the past twenty-five years.

The new paper is not designed to take the place of the REVIEW AND HERALD with any of its regular subscribers for one year at least. And the means to meet the expenses of its publication are designed to be gathered from the following sources:—

1. Let the true friends of the cause everywhere who take an interest in the paper, and especially the friends on the Pacific coast, give us their names and addresses accompanied with from $2.00 to $100.00 each, according to their ability and their interest, with the privilege of having additional copies come to their own address at the rate of $1.25 a year and copies mailed to their friends at the rate of $1.50 a year, equal to their entire donation.

2. As the matter to be published in the paper will be to a great extent just what is now used by our tract and missionary workers, we would furnish copies, not taken by regular subscribers, to the tract societies on this coast, or to individuals at the rate of $2.50 per hundred. This would not only be the most acceptable form, but the cheapest and best way for our tract and missionary workers to get the light before the people.

And we further propose as soon as the paper shall be started to offer for sale at the Office of its publication a complete assortment of all our publications at the prices in coin at which they are sold at Battle Creek in legal tender.

But before entering upon this enterprise, we shall expect the hearty co-operation of the General Conference Committee, the committees of the several State Conferences, including the Walla Walla Mission, and the scattered friends in the Pacific States and Territories. We wait to hear from these.

Seventh-day Adventists move in a body, and when there is a general agreement that the time has come to establish the Press on this coast, we are ready to commence by hiring our printing done, and building up safely until a printing house can be owned by our people where the publishing work can be carried on as successfully as it is now at Battle Creek.

JAMES WHITE, Pres. S. D. A. P. A.