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THE SIGNS PROSPECTUS

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Seventh-day Adventist Publishing Association · Battle Creek, Mich. · Oct 11, 1877

FromReview and Herald, Vol. 50, No. 15.

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THE SIGNS PROSPECTUS.

By W. C. White

A GOOD prospectus, properly used, will be a great help in securing subscribers to the SIGNS OF THE TIMES. We have a carefully prepared prospectus for 1878 which we furnish free to the T. and M. Societies on application. To add to the interest of the prospectus and to secure its preservation we have had Eld. Smith’s article, “The Eastern Question,” as it appeared in the SIGNS of May 3, 1877, printed upon the back of the prospectus. The value of this article alone is worth the expense and trouble of circulating the prospectus.
They should be judiciously used by those selling Annuals, especially should those who intend to canvass the ground thoroughly for SIGNS subscribers, secure a sufficient number of prospectuses and leave them with such families as they think will notice them. Probably the best way to leave them is to fold and slip them into an Annual or some other publication which they have sold or loaned.
Another way to use the prospectus is to slip it into a SIGNS, where you have sent several to one person and think he might subscribe. In no case should the prospectus be allowed to take the place of written letters.
Let the district secretaries of California address the “SIGNS OF THE TIMES,” Oakland, and the district secretaries of Michigan, and State secretaries of other States, address, REVIEW AND HERALD, Battle Creek, Mich., and their orders will be filled at once.
W. C. WHITE.