The Message More Important Than Advertising
A GREAT deal of attention is given in some sections to the "church advertising its wares." It is certainly very proper for people to advertise anything of real value; but when a minister advertises a service and draws a crowd to his place of meeting, he ought to have something to present that would show them that the divine Lord offers things through His word that are better than anything this world can give. And once his work is established on these divine lines, he will find that those who hear him will be his best advertisers. They will urgently invite others to come to hear the wonderful soul message of salvation that is presented. The trouble with many ministers is not in the fact that they fail to advertise, but it is in that they fail to have a message from God to deliver to the people. The message is more important than the advertising, however important and necessary the advertising itself may be.