p. 206 | CONDENSATION

The Seventh-day Adventist Publishing Association · Battle Creek, Mich. · May 27, 1862

CONDENSATION.

Give the pith, the cream, the marrow, the essence, the fire.

Press your thoughts, pack them, bring everything to a burning, scorching focus. Avoid prefaces, circumlocutions; rush right into your subject at once. Begin before you think of it, and keep dashing on with all your might until you are done.

A tremendous thought may be packed into small compass—made as solid as a cannon ball, and, like that projectile, cut down all before it. Short articles are generally more effective, find more readers, and are more widely copied than long ones. Pack your thoughts close together, and though your article be brief, it will have more weight, and will be more likely to make an impression.