Psalms 68:11

The Lord gave the word: great was the company of those that published it.

The Lord Himself gives the word, supplying the message that is to be proclaimed. That given message is taken up by many proclaimers, so that great is the company of those who publish it. God raises up this large body of publishers for this very work of making His word known.

This proclamation reaches ordinary people, carrying the gospel to them where they are. They hear Christ gladly when the published word comes to them, showing that the verse upholds taking the gospel to the common people.